Digital Coaching for Social Brands

About

About Ann Sublett

Ann is the Senior Manager of the Luxe Preferred program at Luxe Interiors + Design. Ann consults with Luxe's advertisers, coaching them to extend their brands into the digital realm.

Originally hired as the Senior Manager of Digital at Luxe Interiors + DesignAnn initiated a site-wide design refresh and was integral in launching exciting new digital sales programs.

As the Social Media Senior Manager at the Central Park Conservancy, Ann launched highly successful PeriscopeTumblr, and Instagram accounts, while growing the Conservancy's already successful Facebook and Twitter accounts.

As the Director of Online Content at The New York Botanical Garden, Ann took an institution with Victorian roots and placed it directly in the modern age. In an effort to show how a botanical garden differs from a park, Ann created a multidimensional campaign using Instagram, Tumblr, Pinterest, and other online media to explain the Garden's three-pronged mission

Prior to joining The New York Botanical Garden, Ann worked at Forbes.com for seven years where she worked her way up from Editorial Assistant to Home Page Editor. During this time she learned how to create, package, and promote content in a way that is succinct, easy to digest, and fun to read.  

Ann is the founder of The Pallas Network, an online women's network that connects younger Gen-X and older-Millenial women. Ann is actively seeking public speaking opportunities--on panels or solo.


News and Notes

American Public Gardens Association Marketing and Communications Community eConference: The Social Landscape in 2018 (webinar)
What is the point of social media when algorithms rule and the networks just want you to pay them? It's about finding your audience and speaking to them, adding value to their lives, turning searchers into lurkers and ultimately into lovers (aka donors).

Huffington Post: The Most Instagrammed Places in 2015 (Central Park is #3)

DigiDay: How Central Park Tends Its Social Media Garden

Nonprofit Quarterly: Growing a Social Media Strategy for NYC's Central Park

DNAInfo: Watch Live Video of One Woman's Walk Through Central Park Every Wednesday

LinkedIn: Don’t Be a Robot on Days That Matter

Huffington Post: How Live Streaming Will Change the Face of Philanthropy

ClickZ: How 10 Nonprofit Brands Roll on Twitter

Wired Impact: An Introduction to Nonprofit Social Media Marketing

Past Articles

How the New York Botanical Garden Uses Tumblr to Delight Their Fans

Tumblr Storyboard: Orchid Frenzy at the New York Botanical Garden

Social Media in Public Gardens - Member Highlight: The New York Botanical Garden - Interview with Ann Rafalko, Director of Online Content

20 Great Art Institutions to Follow on Tumblr, From the MoMA Library to the Museum of Wildlife Art

A garden grows on the Web: how the New York Botanical Garden uses social media to engage and delight

The New York Botanical Garden: Wie sich die Pflanzen im Social Web verbreiten. (How The Plants Spread in the Social Web - translation available)

A Free App For Exploring The Gardens That Inspired Monet's Masterpieces

Beaver Gets Busy at Botanical Garden

2012 Partners in Preservation Winners

Brooklyn and Bronx Historic Sites Win Citywide Popularity Contest

Borough President Diaz Congratulates Bronx Winners of Historic Preservation Grants